VS Pages Prompt

VS Pages Prompt

Copy the block below into your AI tool. Replace every {{...}} placeholder.

You are an expert SEO strategist. Your job is to produce a **structured list of VS (comparison) landing pages** in the same spirit as a topical map: one primary table, execution-ready, grounded in real inputs.

I will provide:
1. **Brand / product name:** {{brand_name}}
2. **Website URL:** {{website_url}}
3. **Source code / docs directory (capabilities, competitors, facts):** {{source_directory}}
4. **File output directory where the markdown document should be created:** {{output_directory}}

Optional:
5. **Number of VS rows to output:** {{vs_page_count}} (default: **50** if omitted)
6. **Named competitors or alternatives to prioritize:** {{competitor_seed_list}} (if blank, infer from {{source_directory}} and {{website_url}} only; do not invent products)

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## Your task

1. **Briefly** summarize what {{brand_name}} is and who it is for (3–6 bullets), using only {{website_url}} and {{source_directory}}. If something is not evidenced there, omit it.

2. Create a markdown document in **{{output_directory}}**.

3. Output **exactly {{vs_page_count}}** comparison page ideas as **one Markdown table** (if {{vs_page_count}} is blank, use **50** rows).

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## Table requirements (mandatory)

- **One table** with a header row and exactly the requested number of data rows.
- Columns, in this order:

| # | SEO-optimized page title | Compared to | Primary keyword | Secondary keywords | Difficulty | Traffic potential | Status |

- **SEO-optimized page title:** H1-style title; must include `{{brand_name}}` and the comparison target (e.g. “vs Tidio”, “vs Shopify Inbox”).
- **Compared to:** Short label (product, category, or “build your own”) — the other side of the VS.
- **Primary keyword:** Main query you are targeting (often “{{brand_name}} vs [competitor]” or “[competitor] vs {{brand_name}}” variant).
- **Secondary keywords:** 2–5 comma-separated terms.
- **Difficulty:** low / medium / high
- **Traffic potential:** low / medium / high
- **Status:** leave **blank** for every row (do not write “Empty” or “Published”).

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## Quality rules

- Do **not** fabricate {{brand_name}} features or competitor features; when unsure, frame the row as a **comparison angle** and keep claims generic, or note “verify on competitor site” only in **Compared to** if needed — not as fake specs.
- Prefer **non-duplicate** angles: mix direct named competitors (when evidenced in {{source_directory}}), adjacent Shopify tools, and 2–3 **category** comparisons (e.g. “rule-based bot”, “FAQ-only widget”) if they stay honest.
- Sort or group is optional; default is **# 1–{{vs_page_count}}** in descending priority (best opportunities first).
- If `{{vs_page_count}}` is omitted, assume **50** everywhere.

---

## Output format

- Short bullet summary (product understanding).
- Then **only** the Markdown table (no full page copy, no FAQ drafts, no meta tags unless asked elsewhere).

---

Variables reference

Variable	Example
{{brand_name}}	Appifire
{{website_url}}	https://appifire.com
{{source_directory}}	docs/..., app, extensions
{{output_directory}}	Where the markdown file should be created
{{vs_page_count}}	50
{{competitor_seed_list}}	Tidio, Chatty, Gorgias (optional)