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Welcome Email & Install Notifications

On first install (new shops row), the app sends a welcome email to the merchant via Brevo and can BCC an internal address for new registrations.

Related: Register users · Uninstall & goodbye email · Archive: welcome email plan

Welcome email

| Trigger | afterAuth when existing shop row is null (first OAuth install) | | Sender | Brevo transactional API (app/lib/email.server.js → sendWelcomeEmail) | | Idempotency | shops.welcome_email_sent / welcome_email_sent_at / welcome_email_error | | Skip if | No shopEmail, or WELCOME_EMAIL_ENABLED=false |

Template: subject Welcome to AppiFire AI Chat…, quick-start checklist, link to app settings.

New registration BCC

When a new shop installs and a welcome email is sent, the same message is BCC’d to an internal address so the team sees new signups.

Env var	Default	Purpose
`REGISTRATION_NOTIFY_BCC`	`zain@appifire.com`	Comma- or semicolon-separated BCC list

Implementation:

getRegistrationNotifyBcc() in app/lib/email.server.js
sendBrevoTransactionalEmail accepts optional bcc: [{ email, name? }]
app/shopify.server.js passes BCC only when !existing (not on reinstall/re-auth)

No merchant email

If the shop has no email on file on first install, the app sends a short internal-only notification (sendNewRegistrationInternalNotify) to the first address in REGISTRATION_NOTIFY_BCC with shop domain and name.

Brevo environment variables

Documented in .env.sample:

Variable	Required
`BREVO_API_KEY`	Yes
`BREVO_FROM_EMAIL`	Yes
`BREVO_FROM_NAME`	Optional
`BREVO_REPLY_TO_EMAIL`	Optional
`WELCOME_EMAIL_ENABLED`	Optional (`true` default)
`REGISTRATION_NOTIFY_BCC`	Optional (defaults to `zain@appifire.com`)

Code references

File	Role
`app/shopify.server.js`	`afterAuth` → welcome + BCC on new install
`app/lib/email.server.js`	Brevo send, welcome/goodbye/internal notify

01 Overview

AppiFire AI Chat — Product Plan & Architecture Options (A, B, C) Technology Overview & High-Level Tasks

01 Platform Foundation

Prerequisites (Detailed Plan) Shopify Setup — Partner Account, CLI, App, and Extension Shopify App Skeleton & Database (Detailed Plan)

02 Knowledge and RAG

Database Schema for RAG Product Sync & Ingestion RAG & Chat API RAG Data Sync (Products, Collections, Inventory, Blog Posts) + Order Lookup RAG Retrieval — Published Products & Chat History Store Currency & Product Prices How the Codebase Uses Vector Information to Answer Users in Chat Website Knowledge from Web (GPT-4o Mini Search)

03 Billing and Usage

Billing & Usage Billing & Usage — Remaining Tasks Credits wallet: one-time purchases & subscription included credits Free Plan: Reply Cap and Monthly Reset Promo code functionality Shopify App Billing and Payments Shopify App Pricing (managed recurring plans) Tasks

04 Admin and Storefront

Admin Settings & Chat Widget Admin UI Design Plan — Bigger Font, Different Font, More Spacing, Styled Buttons AI Chats / Logs Screen App Store Review Prompt Appearance & Custom Chatbot Avatar Billing Screen Restructure Plan (Sales + Marketing Focus) Dashboard Plan — AppiFire AI Chat Design Guidelines and Styling System (Polaris + Tailwind Plan) Theme & Design System Timezone & Time Display Plan (Admin + Widget)

05 Chat Experience and Safety

Chat Guardrails Inspection Full Conversation History in OpenRouter Chat Order Lookup Reliability Guide Order Status Conversational Chat Flow Pre-Chat User Identity Form Storefront Product Cards & Chat UX

06 Merchant Lifecycle

Register / Identify App Users (Paying Merchants) Uninstall: Record & Goodbye Email Welcome Email & Install Notifications

07 Ops and Release

Deploy: Cloudflare Tunnel + Your Domain & App to appifire-ai-chat.appifire.com Launch & Publishing Guide Links Recent Storefront & Admin Changes Scheduled jobs, privacy & shop analytics Testing Up to Phase 2 (Product Sync & Ingestion)

08 Research and Ideas

App Names 20 Paid Feature Gaps — AppiFire AI Chat Roadmap Templates Shortlisted Top 30 Shopify App Ideas — High Demand, Buildable, Revenue Potential

09 Archive

100 AI Questions User Can Ask App Embed Settings Plan Chat Thread Identity and History Plan Plan: Free reply monthly reset & paid included credits delivery Future Todo List Promo Code Module Plan Reorganize Documents Support Feature Plan Talk to Human Flow Plan Welcome Email Plan (Brevo API)

10 Marketing and SEO

Article Writing Prompt AppiFire Referral Program (30% Revenue Share) Appifire SEO Topical Map Topical Map Prompt Appifire VS Pages VS Pages Prompt

11 Video Testimonial Collector

Post-Purchase Video Testimonial Collector — Detailed Product Plan Video Testimonial Collector - Implementation Blueprint Video Testimonial Collector - Pricing & Billing Options Delete All Existing Code and DB Tables (Boilerplate Cleanup) 05 — Storefront Widgets + Public Read API (Screen 8 & 8.1) 06 — Public Submission Page (Screen 13, `/t/:token`) 07 — Email/SMS Request Delivery Pipeline (Blueprint §4) 08 — Security, Compliance & Privacy (Blueprint §8) 09 — Submissions Inbox (Screen 5, `/app/testimonials`) 10 — Submission Detail & Moderation (Screen 6, `/app/testimonials/:id`) 11 — Published Content Manager (Screen 7, `/app/testimonials/published`) 12 — Moderation Settings (Screen 9, `/app/testimonials/moderation`) 13 — Requests Log (Blueprint Screen 10, `/app/testimonials/requests`) 14 — Analytics (Blueprint Screen 11, `/app/testimonials/analytics`) 15 — Billing & Usage (Blueprint Screen 12, `/app/testimonials/billing`) 16 — Templates (Screen 4, `/app/testimonial-templates`) 17 — Campaigns List (Screen 2, `/app/testimonial-campaigns`) 18 — Campaign Create/Edit (Screen 3, `/app/testimonial-campaigns/:id`) 19 — Dashboard (Screen 1, `/app`) 20 — Database Design & Migrations (Blueprint §5) 21 — Route & File Map Execution Plan (Blueprint §6) 22 — Integration & Processing Orchestration (Blueprint §7) 23 — Release Plan & Milestones (Blueprint §9) 24 — Build Notes Execution Standards (Blueprint §10) 25 — Core Modules Breakdown (Blueprint §2.2) 26 — Project Conventions Execution Guide (Blueprint §2.1) 27 — Product Scope Recommendation Execution (Blueprint §1) 28 — Admin Screens Information Architecture (Blueprint §3) 29 — Milestone 1 Delivery Plan (Blueprint §9.1) 30 — Milestone 2 Delivery Plan (Blueprint §9.2) 31 — Milestone 3 Delivery Plan (Blueprint §9.3) 32 — Email/SMS Operational Detail (Blueprint §4) 33 — TestimonialModerationLog Model & Audit Workflow (Blueprint §5.10) 34 — TestimonialDailyAnalytics Model & Rollup Jobs (Blueprint §5.11) 35 — TestimonialProductLink Model & Multi-Product Merchandising (Blueprint §5.9) 36 — TestimonialMediaAsset Model & Processing Pipeline (Blueprint §5.8) 37 — TestimonialSubmission Model & Lifecycle (Blueprint §5.7) 38 — TestimonialRequestEvent Model & Delivery Event Stream (Blueprint §5.6) 39 — TestimonialRequest Model & Scheduling Lifecycle (Blueprint §5.5) 40 — TestimonialTemplate Model & Resolution Rules (Blueprint §5.4) 41 — TestimonialCampaignProduct Model & Targeting Rules (Blueprint §5.3) 42 — TestimonialCampaign Model & Automation Rules (Blueprint §5.2) 43 — Shop Model Extension for Testimonials (Blueprint §5.1) 44 — Per-Product Collection Rule (Required) Implementation Plan 45 — Two Storefront Widgets (v1 Requirement, Screen 8.1)