Marketing Plan

1. Positioning and Messaging

Core message

“AI-powered Shopify chatbot that truly understands your store products and FAQs without manual scripts”

Differentiators vs competitors

• True product-aware AI answers
• Uses RAG + external knowledge sources
• Better accuracy than template chatbots
• Continuous learning

Key marketing themes

• Reduce support load
• Increase conversion via AI product recommendations
• Real NLP answers for customers

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2. Go-to-Market Strategy

Beta Launch

• Invite 50–100 Shopify merchants
• Collect feedback and refine
• Offer discounted pricing for joining beta

Pricing Model

• Free plan (up to 100 products)
• Starter plan (up to 1000 products)
• Pro plan (Unlimited products + analytics)

App Store Presence

• Publish on Shopify App Store
• SEO optimized listing
• Define categories and keywords

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3. Acquisition Channels

Content Marketing

• Blog posts on Shopify AI chatbots

• Case studies with early adopters

• SEO optimized guides

  Examples:

  • “How to reduce Shopify support tickets with AI”
  • “AI recommendations that boost Shopify sales”

Partnerships

• Shopify experts and agencies
• Shopify themes with built-in promotion
• Ecom newsletters

Paid Ads

• Google search ads for Shopify apps
• LinkedIn ads targeting ecom merchants

Communities

• Shopify forums
• Reddit ecommerce
• Product Hunt launch

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4. Product Launch Checklist

Pre-Launch

• Landing page
• Email capture
• Beta sign-ups

Launch Day

• Submit on Shopify App Store
• Social announcements
• Launch deck on Product Hunt
• Email blast to merchants

Post Launch

• Testimonials
• Add case studies
• Feature releases

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5. Success Metrics

Product Metrics

• Installs per week
• Active chat sessions
• Accuracy of answers (feedback rate)

Revenue Metrics

• Conversion from free to paid
• Churn
• ARPU

Engagement

• Merchant dashboard usage
• Customer queries per session

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